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American Hockey Team La Kings uses blockchain technology. To track the authenticity of the goods of your brand.
The AR Authentication Blockchain was created with the participation of the Pro EXP Media startup in order to provide fans buying various goods with the team logo, the ability to make sure the authenticity of these products.
The press release does not specify the technical capabilities of the application, but it is said that it relies on various tests and shows the fake if the product does not pass them.
"La Kings is proud of the introduction of innovation and seek to be the first on the market, following the company's digital strategy," the Senior Vice President Kings on Business Development and Strategy Brand Jonathan Lowe (Jonathan Lowe).
According to the project participants, it marks a new step for the Sports Industry of the US Higher League regarding the blockchain.
Unlike some other clubs, it was not mentioned about additional functions based on the blockchain, such as the release of own tokens.
Last year, the Baseball team Los Angeles Dodgers has released their own tokens on the Etherium. This was followed by similar ads from European football clubs Paris Saint-Germain and Juventus.
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